Meet the Canna Agency Team


Christopher Macaluso

Christopher Macaluso is Founder and CEO of the Canna Agency (TCA), a preeminent cannabis consulting firm domiciled in the Bay Area.

Mr. Macaluso has garnered a reputation as a highly respected industry professional and thought leader over a twenty-five-year career in the California cannabis movement. As a consultant, he provides expertise on key cultivation operations, compliance and regulatory management, and efficient engineering that is derived from his past operation and oversight of highly successful cannabis facilities operating in California, Oregon, Washington, Nevada, Illinois, and Florida, and as part of Kentucky’s Hemp Pilot Program.


As a member of the executive team at Cannabis Innovation Research Center of America (CIRCA), Mr. Macaluso has driven both the organization’s development and the process of obtaining what is just the second local MCRSA-compliant license for volatile manufacturing issued in California. CIRCA will be the world’s first empirical cannabis data collection facility, offering functional cross comparison evaluations to various agricultural programs and equipment manufacturers in order to provide the expanding hemp and cannabis market with rational efficacy ratings.


Mr. Macaluso is also an award-winning, licensed California medical marijuana grower who has cultivated multiple cannabis strains for over two decades. His cultivation experience and expertise has afforded him the ability to meticulously compile detailed research, empirical data, and proprietary nutritional regimens for medical cannabis overall and certain special subgenus strains in particular. This data translates directly to the correct planning and implementation of a facility’s design, operation, and management, and when combined with Mr. Macaluso’s proprietary nutritional regimens, results in consistent and verifiable yields well above industry norms, as well as costs significantly below the industry’s normal cost of goods sold.


Mr. Macaluso’s cultivation and research experiences have culminated in the creation of EZ GrowPro, a proprietary software platform that automates the format, design and rendering of fully scalable cultivation models for implementation of indoor, enterprise-sized grow facilities. EZ GrowPro defines in detail the cost of goods, construction costs, estimation / take off, itemization of hardware, necessary software, consumables management, nutritional regimen implementation, pest and pathogen mitigation procedures, bio-security, facility security, and loss prevention.


Recently Mr. Macaluso has project managed competitive state cannabis licensing applications for teams in Washington, Illinois, New York, Florida, Maryland, Hawaii, Ohio and California. Prior to founding TCA, Mr. Macaluso co-founded Canna Group, Inc. and acted in the capacity of Strategic Advisor for Sugar Leaf Capital, an alternative investment firm focused on partnering with talented entrepreneurs and experienced management teams looking to build high growth companies supporting the legal cannabis industry. His long term involvement in the space has afforded him the opportunity to meet and collaborate with the best the industry has to offer. Through these collaborations Mr. Macaluso has a consortium of individuals who operate at the top of their respective fields that he can engage when needed. Collectively, they represent hundreds of years of expertise covering all aspects of the cannabis industry.


Peter Rojas

 COO of The Canna Agency, a top tier consulting firm operating in the cannabis space.

Double-Bachelors of Science - Economics & Psychology -UCSC

7 years experience Counter Terrorism (security strategy & collection/analysis [98C & 35N, E-5, SGT UNITED STATES ARMY])

Founder and operator of Dr. Tasty's medical cannabis & CBD products ( profited over 250k in first year by innovating unique pre-rolled cannabis-cigarettes and pricing them competitively while branding them through Lost Village' hip-hop celebrity clientèle)

Business consultant at Artizen, the second largest for profit cannabis company in the world, located in Washington State, USA (headhunting, packaging design, creation of marketing verbiage and strategy, industrial process design, data visualization)

Built standard operating procedure (SOP) for Willie's Private Reserve hash manufacturers to evaluate potential business acquisitions, new hires, buildings, farms,farmers competency and marketability of products produced by potential acquisitions


Scott Keeler

CFO of The Canna Agency, a top tier consulting firm operating in the cannabis space.

Co founded and built, through organic growth and multiple acquisitions, Canada's largest ATM network which then was purchased and brought public onto the Canadian market by a leading private equity firm. (Ezee ATM / Newport Partners)

Cofounded, built and launched a successful THC infused vape pen company. (Evoxe)

Founded, built and launched a successful CBD centric/terpene infused vape pen. (Origin Therapeutics)

Multiple successful consulting engagements in the Cannabis industry.



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